Epworth uses the Facebook pixel, an analytics tool to measure the effectiveness of our advertising. Epworth uses the pixel to serve related content to users based on their use of the Epworth website and to optimise advertising based upon a user's likeliness to be interested in Epworth services. Additionally, the Facebook Pixel is used to inform targeting, by creating lookalike audiences with interests similar to those who've already visited the Epworth website. Opt-out: you can opt-out of Facebook's use of the pixel by visiting https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen or https://www.facebook.com/ads/about.
Epworth uses Google Ads to serve interest-based ads, and to personalise advertising based on a user's engagement with the Epworth website. Opt-out: You can opt-out of personalised ads from Google by visiting https://support.google.com/ads/answer/2662922?hl=en-AU or http://optout.networkadvertising.org/?c=1.